Gregg's vast experience effectively integrates these diverse-yet-crucial disciplines into large scale, multi-disciplinary e-business systems development projects that have been invaluable to defining the IconProcess.

As Strategy Director at IconATG's New York City lab, Gregg advises clients on the development and refinement of their e-business strategies. In his more than four years at IconATG, Gregg has consulted with clients spanning numerous vertical markets, including Sony, Motorola, Panasonic, Thomas Register, Chubb and Spencer Stuart. Gregg also plays an operational leadership role in developing IconATG's capabilities. In addition to his work in process development, Gregg founded IconATG's New York strategy practice in 1999 and worked to incubate IconATG's online marketing and research practices in 1998 and integrated these capabilities into the organization. The IconATG New York City office was known as Tom Nicholson Associates before being acquired by IconATG.

Prior to joining IconATG, Gregg played lead account management roles in e-business consulting for Modem Media, and in advertising for BBDO. Gregg graduated from Cornell University.