Business Strategy Workflow

Business Strategy

Develop a web-enabled business strategy and supporting business processes by performing these activities. You choose the degree of formality your project needs.

This does not cover all aspects of strategic planning or business development.
More

(Notation from the Rational Unified Process®)

Analyze Industry and Enterprise

• Understand industry trends and the competitive environment
• Establish usability benchmarks
• Analyze the enterprise's business processes, culture, and technology

Evaluate Business Opportunities

• Identify and assess opportunities
• Choose which strategic opportunity to pursue

Formulate Business Concept

• Define products or services and develop value proposition
• Develop revenue model and other go-to-market strategies
• Explore software needed for e-business

Define Business Processes

• Improve or re-engineer business processes through modeling and definition
• Explore new technology to facilitate processes
• Identify needed organizational changes

Design Business Organization

• Define roles needed to support improved business processes
• Improve organizational design
• Explore cultural changes needed

Formulate Brand Strategy

• Define brand by assessing and refining existing brand or creating a new one
• Develop or refine visual brand identity for use on the Web

Formulate Marketing Strategy

• Understand context and scope of marketing activities (e.g., only digital marketing)
• Define marketing objectives
• Develop targeting, creative, partnership, media mix, and scheduling strategies for marketing campaigns

Develop a Domain Model

• Define key abstractions or entities in the business
• Model critical relationships between entities
• Develop common vocabulary used by whole team