Business Strategists

Business strategists identify profitable business opportunities and translate them into actualized operating strategies. This group of roles also includes brand designers, marketers, and others.

Business strategy is the science and art of using all the forces of a company to define and execute plans as effectively as possible. A business' strategic plans typically evolve from an initial idea into a measurable, concrete timeline of action toward creating value and profits. When defining how to create value and profits, business strategists must keep in mind the business concept, marketing and brand strategies, as well as the business processes and organizational design necessary to successfully fulfill the promise of that business strategy.

The IconProcess Business Strategy process extension organizes the roles, activities, and artifacts necessary to define a strategy that will be enabled through Web-based software. Process extensions reduce your risk because they explain best practices. You can integrate the Business Strategy process extension into any process:

• Your existing development process
• The Unified Process
• An Agile methodology like Agile Modeling, XP, or Scrum

Explore the Business Strategy workflow with an overview (bullet points) or all the details.

No. The IconProcess Business Strategy process extension also benefits non-web or partial-web-based companies or business units. However, the IconProcess and its process extensions focus on strategies leading to software development such as Internet, intranet, or extranet sites. Because these sites usually integrate with existing systems, the IconProcess facilitates the transition between business decisions and IT decisions. Use the IconProcess Business Strategy process extension to add business strategy best practices to your existing software engineering best practices, to form a comprehensive e-development approach.

Business Strategy activities involve many roles related to strategy, business process design, operations, organization design, marketing, and branding. These roles are complemented by software architect, requirements analyst, and usability evaluator roles. Explore the details of the Business Strategy workflow to learn about specific roles.

Internet and extranet sites are increasingly the first and most frequent way your customers interact with your business. That means it's crucial that your sites project the branding, positioning, and the quality associated with your company. That's in addition to offering the best mix of services, products, and information within a compelling user experience.

Evaluating new channels, new markets, and their potential return on investment (ROI) is intrinsically linked to doing business on the Web. Business leaders need to drive which opportunities to pursue on the Web as much or more than the decisions they make in the brick and mortar world.

Many companies still struggle to align and unite the vision and goals of business and IT groups. Common symptoms of this lack of synergy are: missing the market, developing inappropriate or unused features, being unable to capture and use customer data, and sending inconsistent messages through poor branding and unsuitable editorial tone. The IconProcess Extensions guide you in staffing your projects and integrating your team and its activities. Call IconATG at (866) 426-6871 to learn how we can help you.

Read the FAQs for more information about the IconProcess, process extensions, and how to apply these techniques.